Outroll Acquires AdRun
News 1 July 2017
Press Release
July 1, 2017 – Melbourne, Australia – Outroll, a software focused private equity firm, is thrilled to announce the asset acquisition of AdRun, an advertising technology company based in Turkey. This strategic acquisition marks a significant milestone for Outroll as it seeks to expand its global footprint and enhance its offerings in the rapidly evolving digital advertising landscape.
Adrun, known for its innovative solutions and robust advertising technology, has established a strong presence in Turkey and the broader region. The acquisition by Outroll not only broadens Outroll's market reach but also brings new valuable assets to further develop its adtech offerings.
Key Benefits of the Acquisition:
- Enhanced Capabilities: The integration of Adrun’s advanced technology and expertise with Outroll’s existing platform will result in a more comprehensive suite of advertising solutions, providing clients with enhanced targeting, analytics, and campaign management tools.
- Expanded Market Reach: By acquiring Adrun, Outroll gains immediate access to the Turkish market and strengthens its position in Europe and the Middle East, enabling the company to serve a broader and more diverse clientele.
- Innovative Solutions: The combined resources and talent from both companies will drive innovation, allowing Outroll to offer even more effective and efficient advertising solutions tailored to the needs of global businesses.
- Synergistic Growth: This acquisition aligns with Outroll’s strategic vision of growth and expansion, creating new opportunities for revenue generation and market penetration.
Quote from Outroll:
"We are excited to welcome Adrun to the Outroll family. This acquisition represents a significant step forward in our mission to expand our holdings in the adtech space. Adrun’s assets and market presence complement our own strengths, and together, we will deliver unparalleled value to our clients. We look forward to the exciting opportunities this acquisition brings and to driving innovation in the digital advertising space."
For more information about the acquisition and what it means for clients, please visit www.outroll.com or contact our media relations team at press@outroll.com.
About Outroll:
Outroll is a software holding company focused on managing, building, and acquiring vertical market software. Outroll invests in companies that provide mission-critical software solutions to specific industries, with a focus on driving growth and innovation.
About Adrun:
Adrun is an advertising technology company based in Turkey, known for its unique assets and digital capabilities. Adrun specializes in providing advanced advertising tools and services to help businesses reach their audience more effectively.
Media Contact:
Outroll Media Relations
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